Saloon look for product launch
During the TFWA World Exhibition in Cannes Bacardi presented its latest rum creation not only at its exhibition stand, but also directly at its ‘scene of action’. A suitable party was staged for ‘Oakheart’, the rum variant with its oak cask aroma, at the Hotel Majestic. Following the design by Carsten Glock, an authentic bar came into being. Complete cladding of the walls and pillars gave rise to a room-within-a-room solution which hid the art nouveau architecture of the famous hotel without causing any damage and creating an elegant-rustic saloon environment.
- Client
- Bacardi Travel Retail Division
- Industry
- Food
- Type
- Event services
- Location
- Cannes
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